Operating a full-service marketing agency can be challenging, especially in the current landscape where SEO has emerged as a widely adopted marketing tool. SEO involves more than simply incorporating keywords into content or rewriting a website’s metadata. It is a complex undertaking with various components, and certain aspects of an SEO campaign can be demanding and time-consuming. While relying on a larger SEO team is often beneficial, the process of hiring one is not always straightforward.

Firstly, there is currently a high demand for SEO professionals, making it challenging to find suitable candidates for hiring. The search for qualified individuals can be slow and costly, and the interview and hiring process can extend the timeline and expenses. In this scenario, exploring SEO reselling might be a more viable option.

SEO resellers enter into contracts with white-label SEO agencies to carry out work for their clients. The delivered services are white-labeled, allowing the SEO reseller to brand them with their label. While the actual work is outsourced, the SEO reseller receives credit for the services. This approach helps in cost reduction, time savings, and enables the provision of a comprehensive range of SEO services to clients.

White Labeling Demystified

White labeling is a widely adopted strategy that allows brands to control costs while offering a diverse range of products and services. Essentially, it involves a brand purchasing inventory from a third-party manufacturer and reselling it to consumers under its own label. Most likely, you’ve already purchased white label products, such as those for hair and skincare, personal hygiene, baby care, and even generic store brand products found in grocery stores. The concept extends to various industries, including electronics.

In the realm of SEO, white labeling involves contracting with a white label agency to handle your clients’ SEO work. You relay your clients’ requests to the agency, and they assume control of the project to the extent you require. For instance, if you have in-house staff capable of focusing on a specific aspect of SEO, such as content writing, you might engage a white label agency to handle all other aspects. Alternatively, you might enlist them to oversee an entire campaign on behalf of a client. Upon completion of the work, you affix your branding to the materials and deliver them to the client.

What You Can Expect from a White Label SEO Agency

A white label SEO agency can be anticipated to offer a comprehensive range of essential SEO services for the successful execution of a campaign. These services may include:

• Site auditing
• Link building
• On- and off-page SEO
• Running reports
• Creating optimized content
• Keyword research

Additionally, white label agencies can assist with overall strategy, helping formulate plans for executing campaigns on behalf of your clients. They can also support you in crafting data-backed pitches to attract additional clients and sell your SEO services effectively.

How to Choose a White Label SEO Agency

Not all white label SEO agencies are identical, so it’s crucial for prospective SEO resellers to carefully choose the white label agencies they will collaborate with. It’s advisable to engage in discussions with someone from the agency before making a final decision. If possible, consider arranging a video call or an in-person visit. Inquire about the agency’s track record – what achievements have they demonstrated for previous clients? Request case studies and references, and check client reviews for insights.

Ask questions about the agency’s processes and strategies, particularly inquiring about the tactics employed in SEO campaigns to ensure the use of ethical, white-hat practices instead of questionable black-hat methods. Confirm that the agency avoids practices such as keyword stuffing or content theft. Assess the agency’s own website to ensure it is well-optimized and user-friendly – a company unable to create an optimized website for itself may raise concerns about its ability to do so for others. Finally, discuss pricing and seek a company with a transparent and straightforward pricing model.

There’s no reason to hesitate, especially when outsourcing the work to white label agencies is easily achievable. With white labeling, you can offer well-executed SEO services to all your clients without a significant investment of time or money for your company.